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Pura Vida Rainbow Wave Hoodie

$49.00$12.25
Psychedelic is sooo in style. thanks to our Pura Vida Rainbow Wave Hoodie. This ’70s-inspired piece features a multihued Pura Vida logo in a far-out…

PV Rising Sun Hoodie

$49.00$12.25
The perfect piece to get you from chilly winters to sunny springs? Our PV Rising Sun Classic Hoodie! This fresh white design features a vibrant…

PV Sun Logo Crop Tee

$24.00$6.00
Things are looking bright. thanks to our PV Sun Logo Crop Tee. Available in a spring shade of orchid or vintage black. this cropped style…

PV Sun Logo Hoodie

$49.00$12.25
Instantly brighten up your mood with our PV Sun Logo Classic Hoodie! Available in classic black or a spring shade of orchid. this classic style…

PV Surf Shop Long Sleeve Boxy Tee

$20.30$5.08
We’re throwin’ it back to our Cali roots with the PV Surf Shop Long Sleeve Boxy Tee. In a subtle tie-dye print. this beach-day design…

PV University Tee

$17.50$4.38
School all your friends in flawless fall style with our Pura Vida University Crew Tee. Designed to look like a classic college tee. this crewneck…

PV Wave Logo Crop Tee

$24.00$6.00
Show some love for your fave brand (aka us!) with the PV Wave Logo Cropped Tee. This short-sleeve design features our signature wave graphic with…

PV Wave Logo Tee

$25.00$6.25
Rep the best in our PV Wave Logo Classic Crewneck Tee. With matching Pura Vida logos on the front and back. this vintage-inspired style features…

Retro Logo Tee

$25.00$6.25
Bring your bold on with the Retro Logo Short Sleeved Crew Tee in Vintage Black! This eye-catching tee is complete with a small rainbow Pura…